Interlock Partners

Investing in companies positioned to win

Interlock Partners

Accelerating business' success through their

hands-on approach and operating experience.

Headquarters

Dallas, TX

Industry

Venture Capital

Services we provided

– Brand Strategy

– Media Production

The Client

Interlock Partners is an investment firm that focuses on companies positioned to take advantage of emerging technologies to transform a market. They look for high confidence teams that meet strategic and financial goals with the best practices in scaling tech and organization, planning, execution, and controls. They leverage their extensive network to increase opportunities for partnership, resources, talent, product/market expansion, and successful outcomes.

The Challenge

Interlock Partners sought to raise a significant amount of capital for their Fund II buyout, totaling $100 million dollars. As the very first fund on a brand new venture capital platform, it was crucial for Interlock to provide the platform with a clear representation of their effective and transformational investment approach. Our team was brought in to enable Interlock to communicate their competency and expertise, and set the stage for their buyout fund's campaign.

The Solution

We worked closely with their top three partners to craft a comprehensive communications keynote. Our approach involved highlighting the unique strengths and experience of each partner, as well as enabling them to effectively convey Interlock's investment strategy for Fund II. By leveraging our expertise in video production and storytelling, we were able to create a keynote film that showcased Interlock's strategic thinking and financial prowess.

The Process

Our expert production and strategy team carefully crafted Interlock's Fund II keynote, taking full control of all aspects of production to ensure seamless and professional communications. By leading the day of production, we freed up the partners to focus on the core messaging and deliver, while we ensured the visuals and overall tone matched Interlock's overall brand positioning. Our expertise in crafting effective visual media provided valuable insight in everything from cinematography to messaging and editing. Our team was there to ensure that every frame and line of dialogue was expertly executed, with the goal of helping bring the vision of Interlock's investment strategy to life on screen.

“We couldn't be more excited with the final product and working with The Visual Folk's team was great.”

Jeff Williams, Managing Partner of Interlock Partners

The Result

Interlock Partners successfully became the first fund on their partner capital venture platform and went on to launch their $100 million dollar buyout fund. Our expertly crafted video showcased their unique investment approach and suitably communicated their expertise and competency, positioning them for a successful fundraise. As a result, they were able to attract high-quality investors and are well on their way to achieving their fundraising goal. Our partnership provided Interlock with a clear advantage in the competitive world of venture capital, and we are thrilled to have played a role in their successful launch of Fund II.

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TheVisualFolk - Illustration
TheVisualFolk - Illustration